Ecommerce
Average order value
The average-order-value formula, reporting scope, and limits of the metric.
Read the answerInventoryBackorder
How accepted backorders differ from preorders, stockouts, and back-in-stock alerts.
Read the answerMerchandising · PricingBOGO
The mechanics of buy-one-get-one offers, qualifying items, and reward items.
Read the answerMerchandisingProduct bundles
How ecommerce bundles combine pricing, component inventory, and fulfilment.
Read the answerMerchandisingCheckout
Where ecommerce checkout starts, what it collects, and when it is complete.
Read the answerPricingCost of goods sold
How cost of goods sold feeds gross profit and why cost scope matters.
Read the answerPricingCompare-at price
How compare-at price works as a reference price rather than a coupon or MAP rule.
Read the answerMerchandisingCross-sell
How complementary product recommendations differ from upsells.
Read the answerPricingDiscount
How ecommerce discounts differ from markdowns and what must be defined before launch.
Read the answerMerchandising · PricingFree shipping threshold
How minimum-order free shipping works across eligibility, checkout, and progress messaging.
Read the answerPricingGross margin
How gross margin connects net sales, cost of goods sold, and gross profit.
Read the answerPricingKeystone pricing
What the twice-cost shortcut produces in markup and margin.
Read the answerInventoryLead time
How to define supplier or fulfilment lead time without confusing it with delivery time.
Read the answerPricingMAP
How minimum advertised price differs from MSRP and the final selling price.
Read the answerPricingMargin
The margin formula, its selling-price denominator, and how it differs from markup.
Read the answerPricingMarkdown
How a markdown changes product price and differs from a conditional discount.
Read the answerPricingMarkup
The markup formula, its cost denominator, and how it differs from margin.
Read the answerMerchandisingMerchandising
How product ordering, grouping, and proof shape ecommerce buying decisions.
Read the answerPricingMSRP
How manufacturer suggested retail price differs from selling price and advertised-price rules.
Read the answerInventoryPreorder
How preorders differ from backorders and what shoppers need to know before purchase.
Read the answerPricingReturn on investment
The return-on-investment formula and the attribution choices needed before comparing results.
Read the answerInventorySKU
How merchant-defined SKUs differ from globally standardized UPCs.
Read the answerInventoryStockout
How an unavailable inventory state differs from a preorder or accepted backorder.
Read the answerMerchandisingSubscriptions
How recurring ecommerce purchases differ from repeat orders and one-time checkout.
Read the answerInventoryUPC
How UPC identifies a trade item and differs from a merchant's internal SKU.
Read the answerMerchandisingUpsell
How an upsell changes the shopper's current choice and differs from a cross-sell.
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