OnVoard Learn

The rules behind marketing that reaches people.

Plain answers to the terms, policies, and platform requirements that shape ecommerce messaging.

Browse by subject

What the library covers

Every term belongs to one subject. Open a subject to read all of its terms, or go straight to a narrower topic inside it.

Messaging compliance

29 terms

Consent, authentication, opt-out, and the provider rules to meet before you send on any channel.

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Email marketing

23 terms

How marketing email renders, how contacts change state, and what open data can and cannot tell you.

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Ecommerce

26 terms

The store math and stock terms behind every offer, from margin and markup to SKUs and backorders.

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Foundational reading

Terms that unlock the rest

Browse all 78 terms

DMARC

Learn how DMARC uses SPF or DKIM alignment and how to move from reports to enforcement without blocking legitimate senders.

Email deliverability

Inbox placement and delivery outcomes.

Contact state

Active contact

Why active and stored contact counts differ when comparing email platform pricing.

Merchandising

Average order value

Learn the AOV formula, see a worked calculation, and understand why revenue scope makes two tools report different results.

Inventory

SKU

How merchant-defined SKUs differ from globally standardized UPCs.

Email types

Transactional email

How primary purpose separates transaction updates from promotional email.

Channel-specific guidance

Compliance hubs

Work from the rules for the channel you plan to use. Each hub separates law, provider requirements, and operational checks.

Email compliance

Review email laws, authentication rules, sender requirements, and unsubscribe controls by authority and provider.

sms

SMS compliance

Review SMS consent, opt-out, quiet-hour, number-route, and approval requirements without mixing law, guidance, and carrier rules.

WhatsApp compliance

Review WhatsApp opt-in, customer service window, and approved-template requirements before sending a business message.

rcs

RCS compliance

Review RCS consent, agent configuration, brand verification, and launch approval requirements before messaging supported users.