Who this applies to#
- Applies to senders monitoring placement and delivery outcomes
What Email deliverability requires#
- Avoid repeated delivery attempts to hard-bounce addresses, and handle complaint feedback before the same problem reaches more recipients
What this does not require#
- Server acceptance alone does not establish inbox placement or show where the mailbox provider put the message
Common mistakes#
- Equating API acceptance with inbox placement
Email deliverability checklist#
- Measure inbox outcomes
- Suppress hard bounces
- Monitor complaints
Commonly confused with#
OnVoard's take#
Deliverability is an outcome to measure, not a synonym for successful submission.