Who this applies to#
- Applies to sending domains and IP addresses observed in Google's reporting
What Sender reputation requires#
- Google recommends good sending behavior and reducing spam to improve reputation
What this does not require#
- A zero displayed complaint rate does not establish good reputation
Common mistakes#
- Inventing a universal numeric sender score
Sender reputation checklist#
- Separate domain and IP views
- Monitor spam
- Keep provider scope explicit
Commonly confused with#
OnVoard's take#
Reputation needs provider-scoped evidence and behavior trends, not a universal score invented from one dashboard.