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Omnisend pricing: what it actually costs.

Omnisend prices by contact count on 2 plans, Standard and Pro, and the price its own page shows by default is a 3-month promo, not the list rate. Here is the real ladder for both, list price stated plainly, and a calculator at your own numbers.

Pricing checked September 4, 2026. Omnisend sets these prices, not us, and they can change them any time.

At 10,000 contacts and 20,000 emails a month
Omnisend Standard, list price
$132/mo

120,000 sends included (12x). Omnisend’s own page shows $92.40/mo here by default: a 3-month prepay promo, not the list price.

OnVoard Marketing Platform
$35/mo, estimated

$15/mo for the contacts, plus about $20 for the email at this volume.

$97/mo less, about $1,164 a year.

Both sides resolved at the same contacts and the same sends, both at list price. Want every OnVoard app rather than email alone? All-In-One runs about $59.80/mo here.

The shape of the bill

What an Omnisend bill does as your list grows

Every point on both lines is 1 call to the same pricing engine the calculator below runs, on Omnisend Standard at list price (never the promo). Their line is a staircase because the price is fixed inside a bracket and jumps at the ceiling; ours moves with contacts and with what you actually send.

$0$125$250$375$5001k11k21k30k40k50kContacts10kOmnisendOnVoard
$0$125$250$375$5001k26k50kContacts10k

The dotted line marks 10,000 contacts, and each price beside a vendor above is that vendor at that point. Lines show the monthly list price at 2 emails per contact a month. A line that stops has run past that vendor’s own published ladder; nothing here is extrapolated. Move the calculator further down the page and the marked position moves with it.

The ladder

Omnisend's pricing, tier by tier

2 plans, both priced by contact bracket. Prices below are list, the rate you pay after any promo ends; the promo Omnisend shows by default is called out separately underneath.

Plan
ContactsIncluded sendsPrice / mo
up to 6,500†78,000 / mo$106
up to 7,000†84,000 / mo$113
up to 9,000†108,000 / mo$127
up to 10,000†120,000 / mo$132
up to 10,500†126,000 / mo$150
up to 11,000†132,000 / mo$163

† Derived, not Omnisend Standard’s own published figure. List price, derived by dividing Omnisend’s own verified 3-month-prepay promo price by 0.70 (their published 30% discount), anchored exact at the entry tier against Omnisend’s help doc ($16.00 at the 250 to 500 contact tier).

Omnisend’s own pricing page shows $92.40/mo by default at 10,000 contacts on Standard: a verified 3-month prepay promo (30% off, first upgrade only, once per account, rolling 30-day cycles from upgrade date, not calendar months). It reverts to $132/mo after 3 months, the list price shown in the table above. No annual plan exists.

Calculator

Price it at your own numbers

Set your contacts and how much email you send. Omnisend's price only moves with contacts; ours moves with both, because we sell email sends separately from the contact count.

The buttons above fill this in from your contact count. 4x means 4 emails a month per contact.

Billing basis

We use the audience number entered above as the billable contact, profile or subscriber count for each platform. Vendors define billable audiences differently, and a real count after migration can differ.

Estimated monthly cost by vendor for 10,000 contacts and 20,000 emails a month, monthly list pricing, cheapest first.
VendorEstimated pricePlanFits workloadPricing basisDetails
OnVoardLowest cost$35.00/moMarketing PlatformFitsBy contacts + sends
OmnisendPromo availablePartially verified$132.00/moStandardFitsBy contacts

Pricing is not feature equivalence. These estimates show what each platform charges for the workload you entered. Plans can include different automation, segmentation, SMS, support, ecommerce, and other features.

Compare all platforms, same contacts and sends carried over.

How it works

What actually changes an Omnisend bill

  1. Contacts set the bracket, on either planOmnisend prices on contacts, in brackets, the same axis Klaviyo and MailerLite use. Growing your list past a bracket’s ceiling moves you to the next one.
  2. Standard’s sends scale with the bracket; Pro can go unlimitedStandard includes 12x your contact bracket in monthly sends. Pro drops the numeric cap entirely once your bracket reaches 2,500 contacts; below that, a cap still applies but its number was never published in a form we could capture.
  3. Non-subscribed contacts still countA contact who never opted in to marketing but can still receive an abandoned cart email or an order confirmation counts toward your bracket. Only unsubscribed contacts are excluded.
  4. The bracket bumps up automaticallyRenewal adjusts your bracket to your current contact count without a confirmation step, and an upgrade mid-cycle credits a full month’s allocation immediately. No per-email overage rate is published.
Where they win

Where Omnisend is the better choice

For the first 3 months, genuinely cheaperPromo window
If the promo price fits your budget and you are comfortable it reverts to list after 3 months, it undercuts most of the field for that window. We would rather say that plainly than pretend it does not matter.
Native SMS and push in the same planChannels
Omnisend offers SMS and push notifications alongside email in 1 product, with SMS billed as its own separate, volume-priced line. OnVoard’s pricing on this page is email only; if multi-channel messaging in 1 tool matters more than the price gap, that is a real reason to pick them.
Methodology

How this page was built

Every price above is read from a vendor's own published, list-basis pricing, matched to the billing interval requested. Omnisend's promotional price is shown labelled, and never used to decide which figure is cheaper. Beyond a vendor's own published ladder we say contact sales rather than extrapolating, and anything we could not verify is left off rather than guessed.

VendorCheckedWhat was read, and where
OmnisendSeptember 4, 2026
OnVoardNot dated
  • OnVoard’s own published rates for Marketing Platform: $15 per 10,000 active contacts, $1 per 1,000 email sends
FAQ

Frequently Asked Questions

How does Omnisend price its plans?

By contacts, in brackets, on 2 plans. Standard includes email sends at 12x your contact bracket. Pro removes the send cap entirely once your bracket reaches 2,500 contacts; below that, Omnisend’s own page still shows a numeric monthly cap for Pro, but we were not able to capture that number, so this page shows "Not stated" there rather than a guess.

Is $11.20/mo the real Omnisend price?

No. Omnisend's pricing page defaults to a 3-month prepay promo: 30% off, first upgrade only, once per account, on rolling 30-day cycles from your upgrade date, not calendar months. At the entry tier that promo is $11.20/mo; the list price it reverts to after 3 months is $16.00/mo. Every price on this page other than the promo callouts is the list price, and the list figures above the entry tier are derived by dividing the verified promo price by 0.70, stated as such next to the table.

What happens if I send more email than Omnisend includes?

Omnisend does not publish a per-email overage rate. What its own documentation states is that the billing bracket adjusts automatically at renewal without a confirmation step, and a mid-cycle upgrade credits a full month’s allocation right away. OnVoard states this plainly: below Unlimited, extra sends are $1 per 1,000 from a balance you top up; at Unlimited, there is nothing to run out of.

Do unsubscribed contacts count toward the Omnisend bill?

No, unsubscribed contacts are not billed. Non-subscribed contacts are different and ARE billable: Omnisend can still send them transactional automations (an abandoned cart email, an order confirmation, a shipping update), so they still count toward your bracket even without marketing consent.

Does Omnisend have a free plan?

Yes. Up to 250 contacts and 500 email sends a month, free. OnVoard’s paid plans start above that; if your list is genuinely that small, take whichever free plan you prefer.

Is there an annual prepay discount on Omnisend?

No. Omnisend publishes no annual plan at all, self-serve or otherwise. The only discount on the self-serve ladder is the 3-month prepay promo described above, and it is time-limited rather than a standing annual rate.

What does OnVoard do differently?

2 things. First, contacts and sends are 2 separate, adjustable settings on every plan, not something that flips to unlimited only once you clear a contact threshold. Second, Omnisend’s price only ever buys email (plus SMS and push); OnVoard’s All-In-One price is the same 2 settings plus every other OnVoard app, for a contact-rate premium instead of separate bills.

How were these numbers checked, and how current are they?

Pricing checked September 4, 2026. The Standard and Pro promo rows are verified, read directly off Omnisend’s own pricing page. The list rows above the entry tier are derived (promo price divided by 0.70) and marked as such throughout. A row we could not source at all, such as Pro’s included-sends figure below 2,500 contacts, is left off entirely rather than guessed.

Related

The rest of the comparison cluster

See it against your own numbers.

Set your contacts and sends in the calculator above, or just start free and find out.