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What Omnisend actually costs.

Omnisend prices by contact count on two plans, Standard and Pro, and the price its own page shows by default is a 3-month promo, not the list rate. Here is the real ladder for both, list price stated plainly, and a calculator so you can see both platforms at your own numbers.

Pricing checked September 4, 2026. Omnisend sets these prices, not us, and they can change them any time.

Omnisend Standard, at 10,000 contacts (list price)$132/mo120,000 sends included (12x). Omnisend’s own page shows $92.40/mo by default here: a 3-month prepay promo, not the list price.
OnVoard All-In-One, same contacts$119.80/moUnlimited email sends, every OnVoard app included.

Same contact count, both at a published plan. See the calculator below for any other number, and Marketing Platform priced alone against Omnisend rather than against the whole OnVoard suite.

The ladder

Omnisend's pricing, tier by tier

Two plans, both priced by contact bracket. Prices below are list, the rate you pay after any promo ends; the promo Omnisend shows by default is called out separately underneath.

ContactsIncluded sendsPrice / mo
up to 6,00072,000 / mo$100
up to 6,50078,000 / mo$106
up to 7,00084,000 / mo$113
up to 9,000108,000 / mo$127
up to 10,000120,000 / mo$132
up to 10,500126,000 / mo$150
up to 11,000132,000 / mo$163
up to 11,500138,000 / mo$169

Derived, not Omnisend Standard’s own published figure. List price, derived by dividing Omnisend’s own verified 3-month-prepay promo price by 0.70 (their published 30% discount), anchored exact at the entry tier against Omnisend’s help doc ($16.00 at the 250 to 500 contact tier).

Omnisend’s own pricing page shows $92.40/mo by default at 10,000 contacts on Standard: a verified 3-month prepay promo (30% off, first upgrade only, once per account, rolling 30-day cycles from upgrade date, not calendar months). It reverts to $132/mo after 3 months, the list price shown in the table above. No annual plan exists.

Worked examples

A few sizes, priced out

Computed by the same resolver as the calculator below, server-rendered so these numbers are in the page before anything runs in your browser. Sends are set at 8x contacts, the point where OnVoard's own send allowance becomes unlimited.

ContactsSends / moOmnisend (cheapest fit)OnVoard All-In-One
2,50020,000$44$35
10,00080,000$132$95
50,000400,000$413$475

The OnVoard All-In-One column here mirrors the calculator’s Marketing Platform rate plus the same unlimited-sends stop; the anchor card above shows the full All-In-One bundle price, which includes every other OnVoard app on top.

Calculator

Price it at your own numbers

Set your contacts and how much email you send. Omnisend's price only moves with contacts; ours moves with both, because we sell the send allowance separately from the contact count.

The multiplier buttons set sends relative to your contact count (4x means 4 emails a month per contact).

Billing basis

We use the audience number entered above as the billable contact, profile or subscriber count for each platform. Vendors define billable audiences differently, and a real count after migration can differ.

Estimated monthly cost by vendor for 10,000 contacts and 40,000 emails a month, monthly list pricing, cheapest first.
VendorEstimated pricePlanFits workloadPricing basisDetails
OnVoardLowest estimated cost$55.00/moMarketing PlatformFitsBy contacts + sends
OmnisendPromo availablePartially verified$132.00/moStandardFitsBy contacts

Pricing is not feature equivalence. These estimates show what each platform charges for the workload you entered. Plans can include different automation, segmentation, SMS, support, ecommerce, and other features.

Compare all platforms, same contacts and sends carried over.

How it works

What actually changes an Omnisend bill

Contacts set the bracket, on either plan
Omnisend prices on contacts, in brackets, the same axis Klaviyo and MailerLite use. Growing your list past a bracket’s ceiling moves you to the next one.
Standard’s sends scale with the bracket; Pro can go unlimited
Standard includes 12x your contact bracket in monthly sends. Pro drops the numeric cap entirely once your bracket reaches 3,500 contacts; below that, a cap still applies but its number was never published in a form we could capture.
Non-subscribed contacts still count
A contact who never opted in to marketing but can still receive an abandoned cart email or an order confirmation counts toward your bracket. Only unsubscribed contacts are excluded.
The bracket bumps up automatically
Renewal adjusts your bracket to your current contact count without a confirmation step, and an upgrade mid-cycle credits a full month’s allocation immediately. No per-email overage rate is published.
Where they win

Where Omnisend is the better choice

For the first 3 months, genuinely cheaper
If the promo price fits your budget and you are comfortable it reverts to list after 3 months, it undercuts most of the field for that window. We would rather say that plainly than pretend it does not matter.
Native SMS and push in the same plan
Omnisend bundles SMS and push notifications alongside email inside one product. OnVoard’s pricing on this page is email only; if multi-channel messaging in one tool matters more than the price gap, that is a real reason to pick them.
Sources

Where these numbers came from

FAQ

Frequently Asked Questions

How does Omnisend price its plans?

By contacts, in brackets, on two plans. Standard includes email sends at 12x your contact bracket. Pro removes the send cap entirely once your bracket reaches 3,500 contacts; below that, Omnisend’s own page still shows a numeric monthly cap for Pro, but we were not able to capture that number, so this page shows "Not stated" there rather than a guess.

Is $11.20/mo the real Omnisend price?

No. Omnisend's pricing page defaults to a 3-month prepay promo: 30% off, first upgrade only, once per account, on rolling 30-day cycles from your upgrade date, not calendar months. At the entry tier that promo is $11.20/mo; the list price it reverts to after 3 months is $16.00/mo. Every price on this page other than the promo callouts is the list price, and the list figures above the entry tier are derived by dividing the verified promo price by 0.70, stated as such next to the table.

What happens if I send more email than Omnisend includes?

Omnisend does not publish a per-email overage rate. What its own documentation states is that the billing bracket adjusts automatically at renewal without a confirmation step, and a mid-cycle upgrade credits a full month’s allocation right away. OnVoard states this plainly: below Unlimited, extra sends are $1 per 1,000 from a balance you top up; at Unlimited, there is nothing to run out of.

Do unsubscribed contacts count toward the Omnisend bill?

No, unsubscribed contacts are not billed. Non-subscribed contacts are different and ARE billable: Omnisend can still send them transactional automations (an abandoned cart email, an order confirmation, a shipping update), so they still count toward your bracket even without marketing consent.

Does Omnisend have a free plan?

Yes. Up to 250 contacts and 500 email sends a month, free. OnVoard’s paid plans start above that; if your list is genuinely that small, take whichever free plan you prefer.

Is there an annual prepay discount on Omnisend?

No. Omnisend publishes no annual plan at all, self-serve or otherwise. The only discount on the self-serve ladder is the 3-month prepay promo described above, and it is time-limited rather than a standing annual rate.

What does OnVoard do differently?

Two things. First, contacts and sends are two separate, adjustable settings on every plan, not something that flips to unlimited only once you clear a contact threshold. Second, Omnisend’s price only ever buys email (plus SMS and push); OnVoard’s All-In-One price is the same two settings plus every other OnVoard app, for a contact-rate premium instead of separate bills.

How were these numbers checked, and how current are they?

Pricing checked September 4, 2026. The Standard and Pro promo rows are verified, read directly off Omnisend’s own pricing page. The list rows above the entry tier are derived (promo price divided by 0.70) and marked as such throughout. A row we could not source at all, such as Pro’s included-sends figure below 3,500 contacts, is left off entirely rather than guessed.

See it against your own numbers.

Set your contacts and sends in the calculator above, or just start free and find out.