Who this applies to#
- Applies to sending IP addresses observed in Google's reporting
What IP reputation requires#
- Maintain good sending behavior and reduce spam to improve reputation
What this does not require#
- The source does not establish a requirement to buy a dedicated IP or use a fixed warm-up timetable
Common mistakes#
- Inventing a universal dedicated-IP requirement
IP reputation checklist#
- Identify sending IPs
- Monitor provider data
- Avoid unsupported warm-up claims
Commonly confused with#
OnVoard's take#
IP reputation is a provider-observed signal, not a universal prescription to buy dedicated infrastructure.