Terms in this channel
RCS
RCS agent
Learn what an RCS agent represents, why its declared use case matters, and what to prepare for Google's launch review.
Read the answerRCSRCS for Business
Understand Google's RCS for Business platform, consent and launch requirements, and why a successful launch does not mean every phone is reachable.
Read the answerRCSRCS verified sender
Understand RCS brand verification, the sender checkmark in Google Messages, and why verification and recipient permission need separate checks.
Read the answerWho this applies to#
- The cited requirements apply to brands and partners building and launching agents on Google's RCS for Business platform
What RCS compliance requires#
- RCS for Business participants must provide notice, obtain consent before solicitation, honor consent withdrawal, and avoid spam
- Each agent needs a declared use case, brand verification, and launch approval on the applicable network before reaching supported users there
Audit structure
Check consent, agent use case, brand verification, and network launch approval as separate conditions
What this does not require#
- Brand verification does not replace recipient consent, and launch approval does not guarantee reach to every phone or network
Common mistakes#
- Treating brand verification as recipient permission
- Assuming one launch approval creates worldwide reach
RCS compliance checklist#
- Define the agent use case before submission
- Implement consent withdrawal and the required opt-out flow
- Complete brand verification and obtain network launch approval
OnVoard's take#
Keep identity, permission, and reach separate. A verified brand can still lack recipient consent, and an approved agent can still lack coverage on a particular network.