RCS agent

Messaging compliance

Learn what an RCS agent represents, why its declared use case matters, and what to prepare for Google's launch review.

Understand Google's RCS for Business platform, consent and launch requirements, and why a successful launch does not mean every phone is reachable.

Understand RCS brand verification, the sender checkmark in Google Messages, and why verification and recipient permission need separate checks.

The cited requirements apply to brands and partners building and launching agents on Google's RCS for Business platform

Check consent, agent use case, brand verification, and network launch approval as separate conditions

RCS for Business participants must provide notice, obtain consent before solicitation, honor consent withdrawal, and avoid spam

Each agent needs a declared use case, brand verification, and launch approval on the applicable network before reaching supported users there

Brand verification does not replace recipient consent, and launch approval does not guarantee reach to every phone or network

Review RCS consent, agent configuration, brand verification, and launch approval requirements before messaging supported users.