Topic guide
Contact state
Every glossary term attached to Contact state, with the one-line answer for each.
Active contactWhy active and stored contact counts differ when comparing email platform pricing.Hard bounceWhy a permanent delivery failure should stop retries without erasing contact history.Opted outHow an opt-out records a channel and message preference, and how it differs from deletion.Soft bounceHow temporary delivery failure differs from a permanent hard bounce and why retries need limits.Suppressed contactWhy a contact can remain stored while a policy or delivery state blocks sending.UnsubscribedHow an email unsubscribe changes marketing eligibility without automatically deleting the contact.