Contact state
6 terms
Contact state
Active contact
Why active and stored contact counts differ when comparing email platform pricing.
Read the answerContact stateHard bounce
Why a permanent delivery failure should stop retries without erasing contact history.
Read the answerContact stateOpted out
How an opt-out records a channel and message preference, and how it differs from deletion.
Read the answerContact stateSoft bounce
How temporary delivery failure differs from a permanent hard bounce and why retries need limits.
Read the answerContact stateSuppressed contact
Why a contact can remain stored while a policy or delivery state blocks sending.
Read the answerContact stateUnsubscribed
How an email unsubscribe changes marketing eligibility without automatically deleting the contact.
Read the answer