Who this applies to#
- Use active-contact counts only after confirming the platform's inclusion, exclusion, and billing-window rules
What Active contact requires#
- Keep the counted population and pricing period aligned when comparing email platform cost
OnVoard
OnVoard's email pricing calculator estimates cost from the contact volume entered by the merchant
What this does not require#
- A stored contact does not have to be active if suppression, subscription, or platform rules exclude it from the active population
Common mistakes#
- Comparing stored contacts with active contacts
- Ignoring exclusions
- Mixing monthly counts with annual prices
Active contact checklist#
- Read the platform definition
- Count the same population
- Match the billing period
- Record exclusions