Who this applies to#
- Apply marketing-email consent and opt-out controls when the message's primary purpose is commercial promotion
What Marketing email requires#
- Identify the sender, use accurate routing and subject information, include the required address and opt-out mechanism, and honor opt-outs
OnVoard
Marketing broadcasts and workflows must pass the contact's channel eligibility checks before sending
What this does not require#
- A message is not made transactional merely by adding an order detail below prominent promotional content
Common mistakes#
- Calling promotion operational
- Hiding the sender
- Continuing after opt-out
Marketing email checklist#
- Classify the primary purpose
- Confirm eligibility
- Identify the sender
- Include opt-out