Who this applies to#
- The FTC describes CAN-SPAM as covering commercial email, including business-to-business email
What CAN-SPAM requires#
- Commercial email requires accurate headers, truthful subjects, ad identification, a valid postal address, and an effective opt-out honored within 10 business days
What this does not require#
- Strictly transactional or relationship messages are exempt from most provisions but cannot use false routing information
Common mistakes#
- Assuming business recipients are outside scope
- Publishing unsupported penalty amounts
CAN-SPAM checklist#
- Use accurate routing and subjects
- Include a postal address
- Keep opt-out handling operational
Commonly confused with#
OnVoard's take#
Separate the law's message-purpose distinctions from operational unsubscribe handling and avoid unsupported penalty claims.