Who this applies to#
- Use a discount only after defining which customers, products, orders, or shipping charges qualify
What Discount requires#
- State the value, eligibility, timing, and combination rules before launch
Shopify
Shopify supports discount codes and automatic discounts with product, order, buy-X-get-Y, and free-shipping shapes
What this does not require#
- A discount does not require changing the product's regular price permanently
Common mistakes#
- Using discount and markdown interchangeably
- Ignoring how discounts combine
Discount checklist#
- Set eligibility
- Set the benefit
- Set dates
- Test combinations
- Check margin