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Commerce marketingReviewed September 7, 2026

What is Checkout?

Checkout is the part of an ecommerce purchase where the shopper confirms contact, delivery, payment, and order information.

Who this applies to#

  • Checkout begins after product selection and ends when the order is submitted or abandoned

What Checkout requires#

  • Collect only the information needed to complete payment, delivery, and required order records
Shopify

Shopify owns the checkout sequence and exposes settings for customer information, order processing, and checkout behavior

What this does not require#

  • Checkout does not include every product-discovery step that happened before the cart

Common mistakes#

  1. Using cart and checkout as the same event
  2. Counting a checkout start as a completed order

Checkout checklist#

  • Check required fields
  • Test delivery choices
  • Test payment
  • Confirm the completion event

Official sources#