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Commerce marketingReviewed September 7, 2026

What is Preorder?

A preorder lets a shopper place an order for a product before it is available for normal fulfilment.

Who this applies to#

  • Use preorder when the product is not yet available and the shopper knowingly commits before release or restock

What Preorder requires#

  • Have a reasonable basis for the stated shipping timing and explain when payment is collected
Shopify

Shopify requires a preorder app and supports full, partial, or later payment depending on the purchase option. OnVoard does not provide this feature

What this does not require#

  • A preorder does not mean OnVoard provides preorder management; OnVoard explains the term only

Common mistakes#

  1. Using preorder and backorder as synonyms
  2. Promising a ship date with no reasonable basis

Preorder checklist#

  • State availability
  • State payment timing
  • State fulfilment timing
  • Plan delay communication

Commonly confused with#

Official sources#