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Commerce marketingReviewed September 7, 2026

What is Lead time?

Lead time is the elapsed time between initiating a supply or fulfilment process and having its result available.

Who this applies to#

  • Use lead time with a named start and finish, such as placing a supplier order and receiving sellable stock

What Lead time requires#

  • Define the process boundary before comparing lead times or promising availability
Shopify

Shopify inventory planning uses supplier lead time as an input to low-stock and reorder work

What this does not require#

  • Lead time does not equal the shopper's delivery estimate unless the same start and finish are used

Common mistakes#

  1. Using supplier lead time and customer delivery time interchangeably
  2. Planning from an average without allowing for variability

Lead time checklist#

  • Name the start
  • Name the finish
  • Measure the elapsed time
  • Add operating buffer

Official sources#