Who this applies to#
- Use compare-at price only when the reference comparison is truthful for the product and market
What Compare-at price requires#
- Keep the current selling price and the reference price as separate values
Shopify
Shopify stores compare-at price separately from price and uses the pair to present a sale
What this does not require#
- A compare-at price does not by itself create a coupon or checkout discount
Common mistakes#
- Using an inflated reference price
- Confusing compare-at price with MSRP or MAP
Compare-at price checklist#
- Verify the reference
- Set the current price
- Check storefront display
- Remove stale comparisons