Who this applies to#
- Use keystone only as a starting shortcut when product cost is known
What Keystone pricing requires#
- Check the resulting margin against discounts, fulfilment, fees, and the costs omitted from product cost
OnVoard
The markup calculator shows the 100% markup and 50% margin produced when price is twice cost
What this does not require#
- Keystone pricing does not prove that the resulting price is competitive or profitable after every expense
Common mistakes#
- Calling keystone a 100% margin
- Using the shortcut without checking discount headroom
Keystone pricing checklist#
- Confirm cost
- Double cost
- Check margin
- Stress-test planned discounts