Who this applies to#
- Use MSRP as a manufacturer reference price when the suggestion is genuine and current
What MSRP requires#
- Do not present a reference price as a saving unless it reflects a truthful comparison
Shopify
A store may represent a reference price separately from the current selling price through compare-at price
What this does not require#
- A suggested retail price does not by itself require every independent retailer to charge it
Common mistakes#
- Treating MSRP as the current market price
- Using an inflated reference price to manufacture a discount
MSRP checklist#
- Confirm the manufacturer source
- Confirm the current selling price
- Keep suggestion and restriction separate