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Commerce marketingReviewed September 7, 2026

What is Margin?

Margin is profit measured against selling price, so its denominator is revenue rather than product cost.

Who this applies to#

  • Use margin when you need to know what share of selling price remains after the included cost

What Margin requires#

  • Keep selling price in the denominator, and write down which costs are included before using the result

What this does not require#

  • Margin does not use product cost as its denominator; that calculation is markup instead

Common mistakes#

  1. Substituting the markup formula
  2. Leaving the cost scope undefined

Margin checklist#

  • Set price
  • Set cost
  • Subtract cost
  • Divide by price

Commonly confused with#

Official sources#