Who this applies to#
- Use a markdown when the product price itself needs to move down for a period or until changed again
What Markdown requires#
- Record cost per item before judging whether a lower price still protects profit
Shopify
Shopify Smart Pricing separates a markdown price change from discount-code mechanics and uses cost per item to assess profit
What this does not require#
- A markdown does not require a coupon code or customer-specific eligibility rule
Common mistakes#
- Calling every coupon a markdown
- Reducing price without checking product cost
Markdown checklist#
- Confirm current price
- Confirm cost
- Set the lower price
- Plan the exit condition