Who this applies to#
- Suppress a destination when the applicable list or account rule says the message should not be attempted
What Suppressed contact requires#
- Check suppression before sending and retain the reason needed to understand or lawfully change the state
Amazon SES
SES account-level suppression can block destinations associated with configured bounce or complaint reasons
OnVoard
Suppressed contacts are excluded from send eligibility
What this does not require#
- Suppression does not require deleting the contact record or losing the event that caused the block
Common mistakes#
- Deleting the reason
- Retrying a suppressed address through another campaign
- Assuming every suppression came from unsubscribe
Suppressed contact checklist#
- Check the reason
- Check the scope
- Block the send
- Require evidence before removal
Commonly confused with#
OnVoard's take#
Start with the suppression reason before every send. Keep that reason with the contact because a block that cannot be explained cannot be changed safely.