Who this applies to#
- Apply an opt-out according to the channel, sender, and message scope presented to the recipient
What Opted out requires#
- Make the opt-out mechanism clear and honor valid requests without requiring extra payment or account access
What this does not require#
- An email opt-out does not automatically establish a preference for an unrelated messaging channel
Common mistakes#
- Using opted out as a synonym for deleted
- Ignoring channel scope
- Sending promotional confirmation after the request
Opted out checklist#
- Identify the channel
- Identify the message scope
- Record the request
- Enforce it before sending