Who this applies to#
- The guidance concerns consumer requests to stop messaging and covered revocation
What SMS opt-out requires#
- Honor covered revocation through reasonable methods within a reasonable time not exceeding 10 business days and honor clear natural-language replies
What this does not require#
- CTIA does not limit valid opt-outs to exact uppercase STOP
Common mistakes#
- Accepting only one exact keyword
- Continuing unrelated promotional messages after an opt-out
SMS opt-out checklist#
- Accept ordinary-language requests
- Record the request
- Stop covered messages within the cited period
Commonly confused with#
OnVoard's take#
An opt-out path should understand ordinary language and make the stop decision auditable across sending paths.