Who this applies to#
- CTIA describes opt-in for an intended messaging program and purpose
What SMS opt-in requires#
- Programs should disclose sender and purpose, provide opt-out information, and retain opt-in records
What this does not require#
- A consumer-initiated exchange limited to relevant responses may not need additional permission for that exchange
Common mistakes#
- Reusing permission for a different sender or campaign
- Treating a reply as later promotional permission
SMS opt-in checklist#
- State the program
- Retain the record
- Separate conversational and promotional use
Commonly confused with#
OnVoard's take#
Permission is specific to the sender, program, purpose, and message context; record those boundaries rather than only a timestamp.