Who this applies to#
- Apply the unsubscribed state to the marketing messages covered by the recipient's request
What Unsubscribed requires#
- Honor a marketing opt-out and stop covered messages within the required processing period
OnVoard
Channel consent records distinguish subscribed and unsubscribed states for sending decisions
What this does not require#
- A marketing unsubscribe does not require suppressing a necessary non-promotional transaction message, provided that message remains primarily transactional
Common mistakes#
- Continuing a promotional workflow after unsubscribe
- Treating unsubscribe as deletion
- Calling an operational receipt a marketing campaign
Unsubscribed checklist#
- Record the request
- Stop covered sends
- Preserve the audit trail
- Keep message purpose clear