Who this applies to#
- Use AOV when revenue and order count use the same status, currency, and reporting period
What Average order value requires#
- Define how refunds, cancelled orders, taxes, shipping, and currencies enter the revenue scope
OnVoard
AOV Progress Bar turns an order-value target into storefront progress messaging and supports layered goals
What this does not require#
- AOV does not describe customer lifetime value or purchase frequency
Common mistakes#
- Comparing AOV figures with different revenue scopes
- Treating a higher AOV as proof of higher profit
Average order value checklist#
- Choose the period
- Define included revenue
- Count matching orders
- Divide revenue by orders