Merchandising

9 terms

Average order value

The average-order-value formula, reporting scope, and limits of the metric.

The mechanics of buy-one-get-one offers, qualifying items, and reward items.

How ecommerce bundles combine pricing, component inventory, and fulfilment.

Where ecommerce checkout starts, what it collects, and when it is complete.

How complementary product recommendations differ from upsells.

How minimum-order free shipping works across eligibility, checkout, and progress messaging.

How product ordering, grouping, and proof shape ecommerce buying decisions.

How recurring ecommerce purchases differ from repeat orders and one-time checkout.

How an upsell changes the shopper's current choice and differs from a cross-sell.