Who this applies to#
- Use an upsell when the alternative improves the same purchase decision rather than adding an unrelated item
What Upsell requires#
- Keep the upgrade relevant to the shopper's original product and show the value difference plainly
OnVoard
Recommendation logic can rank similar, higher-value choices without changing the shopper's original cart automatically
What this does not require#
- An upsell does not require a second complementary product
Common mistakes#
- Calling every add-on an upsell
- Replacing the original choice without a clear comparison
Upsell checklist#
- Preserve the original option
- Show the upgrade difference
- Keep the recommendation relevant