Who this applies to#
- Use cross-sells where product relationships make the additional item useful with the current item
What Cross-sell requires#
- Base the recommendation on a real product relationship such as co-purchase, similarity, or merchant selection
OnVoard
Product Recommender can place complementary recommendations on storefront pages, in email, and in ActionPop
What this does not require#
- A cross-sell does not require the suggested item to be a more expensive version of the original
Common mistakes#
- Using cross-sell and upsell interchangeably
- Showing unrelated bestsellers beside every product
Cross-sell checklist#
- Keep the original choice
- Choose a complementary item
- Explain why the pair belongs together