Who this applies to#
- Use subscriptions when a shopper knowingly agrees to recurring purchases or access
What Subscriptions requires#
- Show the recurring terms and let the shopper understand the schedule before purchase
Shopify
Shopify treats subscriptions as a purchase option configured through a subscription app
What this does not require#
- A subscription does not require every product or customer to use the same delivery schedule
Common mistakes#
- Hiding the renewal schedule until after checkout
- Treating repeat purchases as proof of subscription consent
Subscriptions checklist#
- State the cadence
- State how changes and cancellations work
- Keep one-time purchase terms distinct