Who this applies to#
- Use BOGO when the offer has a clear qualifying item and a clear reward item
What BOGO requires#
- Define the customer-buys condition and the customer-gets benefit separately
Shopify
Shopify configures BOGO as a Buy X get Y discount with separate eligibility and reward controls
What this does not require#
- The reward does not have to be the same product or completely free
Common mistakes#
- Calling every multi-item discount BOGO
- Leaving the reward quantity or eligibility unclear
BOGO checklist#
- Name X
- Name Y
- State the reward price
- Test cart eligibility