Who this applies to#
- Merchandising applies anywhere product order, grouping, or proof changes what shoppers notice first
What Merchandising requires#
- Choose the ranking logic for the shopper's context instead of showing one universal product order
OnVoard
Product Recommender supports ranking logic including best selling, trending, similar items, and frequently bought together
What this does not require#
- Merchandising does not require changing the product catalog or inventory record
Common mistakes#
- Treating merchandising as decoration
- Using one ranking for every placement
Merchandising checklist#
- Name the shopper context
- Choose the ranking rule
- Check stock and relevance
- Measure clicks and orders