Behind the build

Reperks enrolls a customer the moment they register an account. So a store can post a very high membership rate simply because most repeat buyers have accounts, not because the program moved anyone. Loyalty Revenue tells you how much members spent, not how much the program changed what they did.

Average rating tells you how the reviews you've collected scored. It won't tell you whether collection is still moving. Or whether one product is pulling the average down. And it says nothing about what the emails asking for reviews are worth. That's what the new review analytics in Reviews are for.

Assisted revenue sits right there on ActionPop's Overview. I want it there, just not claiming more than it can prove. When someone engages with an ActionPop campaign and an order follows, that order can count toward assisted revenue. The campaign was part of the path to purchase. That doesn't mean the popup caused the order.

Open rate is probably the first email marketing metric most people look at. I think that's backward. Before I care whether someone opened an email, I want to know whether the email reached them in the first place. A subject line can't rescue a message that never made it to an inbox.

A recommendation getting clicked feels like success. I wouldn't stop there. A click tells you the shopper found a recommendation interesting enough to inspect. That's useful. But there's still a fairly large gap between "that looked interesting" and "I bought it." That's the gap I want product recommendation analytics to make obvious.

We have added a new demo store to illustrate all our apps in store. If you want a quick preview to see how all OnVoard apps works in a store, do check out the demo store.

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