Who this applies to#
- Consider SVG only when the image benefits from vector scaling and the priority clients have been tested
What SVG in email requires#
- Provide a usable fallback when losing the SVG would remove meaning or an action
HTML
SVG can be referenced as an image or included as inline markup in HTML, but email-client handling must be tested separately
What this does not require#
- A logo or icon does not require SVG when a tested raster asset communicates the same purpose reliably
Common mistakes#
- Assuming browser support equals inbox support
- Embedding essential text only in the graphic
- Shipping without a fallback
SVG in email checklist#
- Choose an embedding method
- Add a fallback
- Add alternative text
- Test priority clients