Who this applies to#
- The guidance concerns businesses and organizations sending non-consumer messages
What CTIA messaging principles requires#
- CTIA guidance calls for consent before texting and a way for the consumer to opt out
What this does not require#
- CTIA guidance is not itself a federal statute
Common mistakes#
- Presenting voluntary guidance as federal law
CTIA messaging principles checklist#
- Label the authority
- Capture permission
- Provide opt-out handling
OnVoard's take#
CTIA guidance is valuable operational context, but it should stay separate from statutes and provider contracts.