Who this applies to#
- Use animation only when motion helps explain a product or sequence and the first frame still communicates a useful message
What Animated GIF in email requires#
- Keep a meaningful first frame and avoid motion that violates accessibility timing and flashing guidance
Image formats
GIF supports multiple image frames; the receiving client decides how they are presented
What this does not require#
- An email does not need animation to make an offer understandable or a call to action usable
Common mistakes#
- Putting the only message in a later frame
- Using a large animation without a static fallback
- Adding distracting continuous motion
Animated GIF in email checklist#
- Make frame one useful
- Reduce file size
- Check motion safety
- Test a static presentation