They viewed a product and left, without adding it to a cart. That is a different event from cart abandonment, even though the two score against the same profile below.
49.1% average open across 38,301 OnVoard browse-abandonment sends.
Aggregate across all OnVoard merchants. This figure is specific to Browse Abandonment, one of three separate abandonment flows we run: it is not interchangeable with Cart Abandonment (delivery too low in this snapshot to quote publicly) or Checkout Abandonment (a different flow, its own number, 37.2%).
They already chose the item. Name it and get out of the way. Discounting in the subject line teaches people to abandon carts on purpose. Every line below is scored against this exact profile in the subject line tester.
Grouped by purpose. Every line scores 85 or higher against the cart abandonment profile, with no red checks. Click "Test this" to see why, or to try your own version of it.
These are the subject lines. OnVoard runs Browse Abandonment as its own workflow, separate from Cart and Checkout Abandonment, triggered when someone views a product and leaves without adding it to a cart.